Promotional products, also known as advertising specialties, provide brand awareness with shelf life.

When your customers and prospects are ready to take action, you can’t always physically be there-a branded leave-behind product can be. It’s a reminder who to call when the time is right. So put promotional products to work: introduce your company, support an integrated marketing campaign or thank a valued customer. Here are some other great ways to incorporate promotional products into your marketing strategy:

• Trade shows
• Employee relations and events
• Brand awareness
• Public relations
• New customer/account generation
• Employee service awards
• Not-for-profit programs
• Internal promotions
• New product/service introductions
• Customer goodwill and retention